The incredible story behind the $30M 'Marie Antoinette' watch

A little over 30 years ago, Geneva's Antiquorum pioneered the modern watch auction with its "Art of Patek Philippe" sale. Before then, the notion that fine watches were collectable was rather eccentric -- it took the rise of cheap electronic quartz models throughout the 1970s and '80s to distinguish traditionally crafted timepieces as more than just keepers of time.

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